Social media marketing is no longer enough in today’s highly competitive market, and this is especially true for cafes. It’s important to use creative marketing techniques that will attract attention and bring new customers into your cafe. Here are 11 innovative ideas that will help you to stand out and increase your cafe’s customer base.

1. Enjoy the company of your neighbors

You might find that your most loyal customers are right next door. Choose a local business every weekday afternoon to be the “Business of the Day.” All their employees will be able to enjoy unlimited coffee for a day when they are presented with the “Business of the Day card” highlighting the location, hours and menu of your cafe. It is important to offer exceptional service and coffee so that your cafe becomes their go-to place. This approach can be repeated with other local businesses in order to build a steady flow of regulars. It may seem extravagant but the value of having regular customers is far greater than the cost of the complimentary coffee.

2. Craft Conversation-Starting Experiences

Give your customers something to talk about that will make them enthusiastic brand advocates. Instead of using typical chocolate syrups or powders, melt down premium couverture to use as the base for your hot chocolates. Use an A-frame sign to label it “melted hot cocoa” and let the word-of-mouth do its magic. These unique offerings will transform your café into a local sensation and attract substantial revenue. It is important to choose a product that you already sell, and make it stand out to generate interest and spark conversation.

3. Master Google Search

Google is the first place people look when they are looking for local coffee shops. Claim your Google Maps listing and fill it with relevant information. Include captivating images. The more reviews you get, the better. Encourage your customers to write reviews, and then respond with thoughtfulness whether it is positive or not. This not only makes your customers happy, but it also sends a positive signal to Google. Although it takes time to climb Google’s ranking, advertising can help you achieve results faster, especially if your target market is tourists or business travellers.

4. Get Attention with Outdoor Signage

Outdoor signage is a powerful tool to promote brand recognition. Include your cafe’s logo, name, and a short description like “specialty breakfast” or “all day coffee”, along with a direction arrow. This simple message may not win advertising awards but it can help keep your cafe in the minds of locals. Digital marketing cannot do this.

5. Foster School Connections

It is possible to build a loyal audience by establishing a presence in the local school community. Donations and sponsorships are often welcomed by schools, so it is easy for you to make a contribution. This engagement, whether you donate hampers or vouchers for fundraisers, introduces your business in your locality to parents, teachers and students. Additionally, many schoolchildren and their families are close by and often pass your cafe. This is a great opportunity to take a coffee break.

6. Discover the power of Spotify advertising

Cafes can stand out on platforms such as Spotify, while many businesses focus their marketing efforts solely on Instagram and Facebook. Spotify ads are a great way to reach potential customers by targeting them based on their location, interests and more. You can directly reach your audience, unlike traditional radio. Spotify ads are cost-effective when compared with traditional radio. This makes them a great option for cafes looking to increase their audience.

7. Afternoon Incentives

Consider offering customers incentives to come in during the post-lunch slump. Consider offering promotions such as “buy one and get one free”, which are only available on certain days between 2 pm and 3 pm. It may seem slow at first, but if you make it a regular promotion, customers will plan their coffee breaks to coincide with the discounts. This can help bridge any sales gaps, and encourage second visits.

8. Collaboration with local businesses

Form partnerships with businesses in your area that are looking for innovative ways to impress their clients. These businesses can distribute free coffee cards to their customers or sell them at a discount rate. Local real estate agents are happy to spend hundreds per month to give their clients free coffee. These collaborations can help you reach a wider clientele, and create mutually beneficial relationships.

9. Personalize your Experience

It’s often the small things that make a lasting impact. You can tailor your offers to certain customer groups such as parents with toddlers or dog walkers. Dog walkers can be offered dog treats, or a puppy play area. Children will also find activities and distractions. These thoughtful touches will inspire customers’ loyalty and encourage them to recommend your café to their friends.

10. Social Media Advertising Strategy

Although organic social media posts may not reach a large audience, strategically targeted advertising can produce significant results. Spend your time and money creating and placing ads on social media that are targeted to specific segments of customers based on their location, occupation, and interests. You can maximize your social media impact by focusing on the quality of your message and targeting the right audience.